BOBUN Productions > M-MARKETING: Mobile Marketing is Now a Fact
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Mobile Marketing has entered a new era and become an integral part of advertisers' communications strategy
Use mobile phones to enhance your customer relationships (more…)
81% of all mobile phone owners say they have read at least one SMS in the course of the last 6 months (Source: Ipsos Media/AFMM, April 2006).
33% of all mobile phone owners say they have read at least one MMS in the course of the last 6 months (Source: Ipsos Media/AFMM, April 2006).
44% of all mobile phone owners, age 15 or more, take photos with their mobile phones and 27% send them (Source: Sofres/AFOM, August 2006)
15 million French people, or 30.4% of all active mobile phone customers, are "multimedia actives" (Source: ARCEP, December 2006). Note: a multimedia active is a mobile phone customer who has used a mobile Internet-type service or sent an MMS or e-mail by mobile phone at least once in the preceding month.
